Monday, April 07, 2008
best cross-promotional marketing campaign ever
i was at the jewel on sunday, buying all the fixins for lasagna, and with the receipt came some automatically-generated coupons.
one was for alli, the fat-blocking drug that advises on its website "You may feel an urgent need to go to the bathroom. Until you have a sense of any treatment effects, it's probably a smart idea to wear dark pants, and bring a change of clothes with you to work."
the other was for cottonelle fresh flushable moist wipes. aka baby wipes for adults. aka perfect for wiping up alli's gift of anal leakage.
i guess the computer saw all of the cheese i was buying and decided that i was a good candidate for both products.